Wednesday, July 30, 2008

Daybreak

Don't blink.
This is it.

By then end of this year, solar is going to cross into the mainstream.

This has all happened before. Remember a time when desks were bereft of computers, and when magazines carried no computer ads? Now the sight of a personal computer is more ubiquitous than the Coca-Cola logo.

This is your last chance to view the world as it once was, pre-solar. Go and get the current Architectural Digest and note that it doesn't yet burst with solar ads. Take a walk around your neighborhood and see that there are no rooftop solar panels, just like there were once no dish antennas. Watch an evening of television and record for posterity that not a single solar ad rolls past. (Although in late night basic cable, it may already be too late.)

Sharp Solar is now launching a rich television campaign that will likely signal others to follow.





But that's not all. Between now and the end of the year, we'll see both Presidential candidates climbing over each other to claim leadership in this most promising and least controversial of all solutions to our biggest problem of energy. Crowds of people inside and outside of both of the upcoming conventions will be wearing "Solar Voter"(tm) tee shirts. By the end of the year, major new Thin Film (a-Si, CIGS) companies will be launching into production. The economic recovery will be led in the media by newly minted solar giants.
The secret of solar will be revealed for all time.


Someday you'll tell your grandkids about was like, before solar.

"Wait a minute. I don't get it. You say that when the Sun was shining the hottest, you actually turned the air conditioning down?"

Do laugh right along with them. It is rather silly.