Cast a Giant Circle

Drawing a circle around a company's environmental footprint is tricky. Does it end at the front desk? or should the circle include the downstream consequences and benefits as well?

Many companies produce intelligent products and services that enable millions to reduce their energy consumption. In the process, their employees may drive cars to work and their data centers may glow like the Sun.

But if the products they produce reduce their customer's own driving (Ebay) or the new version of their product consumes far less power than last year's model (Intel), the result can be factories that save more energy than they consume in the full global context.

Once the purview of avid environmentalists, the cause for conservation is being taken over by the market. Conservation and Clean Tech is good business. People are now saving energy because it saves money.

There was a time when conservation was a major concession to operational effectiveness and only a niche product feature. But today, Clean Tech solutions hit every component of the bottom line.

Clean Tech materials are lightweight, durable and because of their design for sustainability are less susceptible to supply interruptions. A lower power product upgrade can actually pay for itself in energy savings. A company may not even stake claim to "Cleanness" in its promotion. Clean Tech based products are simply better products.

An update of the old saw might be well heeded by those who would protest the drivers of the new Clean Economy:

You have to spend energy in order to save energy.